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Westin Insurance, Inc. Your work is amazing!
We have worked with other SEO firms that promised, but never
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Common Website Mistakes
Even though personal and business websites have been in existence for more than 10 years, we are still seeing small business owners making the same mistakes on their websites. Below is a list
of 10 mistakes that will drive people away from your site causing you to lose business (as well as your reputation as a business professional).
1. Poor Web site Construction
Ok, here's one I don't fully understand. Companies sometimes elect
to have inexperienced individuals author their websites. The cost is
usually very cheap, but the results are often the same. Your web site
is your calling card and may be the first and lasting impression to
potential buyers, this is not the place to cut corners.
Network URL Web site Hosting
area to avoid pinching pennies. Rather than having their own web URL (www.cbsoutsource.com),
some businesses elect to have networks host their websites.Big mistake,
while you may save 10 or $15.00 a month, potential buyers are not impressed.
Would you rather buy or associate with www.companystore.com or www.members.tripod.com/companystore?
The same rule applies to e-mail.
So Slow I'm Falling Asleep
prove your web site should load in 10 seconds or less at 28,800
K or you will stand the chance of loosing customers. In addition,
some companies create sites that are rich with content but force
complete page reload with each click, rather than exchanging new
content. Surfers may make it through one or two pages... then on
to a competitor.
Pictures, Pictures, animations and more pictures. New web authors
often make the mistake of adding large file size or extensive
graphic images. This greatly increases the page load time and
often creates a confusing and unfocused site path. When it comes
to graphic images, opt for a few high quality images representing
the content on each page. Amateur designers often create web
site with full graphic page load content. In addition to slow
speed, web search engines search for text content and will not
recognize graphic only websites.
Just the opposite of 4, businesses create pages without graphic
content and mega text listings. One picture can speak volumes
about your business, you just don't want to saturate the pages.
6. Build It, They Will Come
Many businesses think that just having a web site will blow the
ceiling off your sales. In fact, some web designers may lead
you to believe the same. This couldn't be more wrong. If you
fail to follow these important steps, we can almost guarantee
you will be disappointed.
Develop a web strategy
List with search engines to help buyers find you
Collect visitors e-mail addresses so you can develop programs to bring them back
Offer content and information that is helpful and informative.
Manage and change the content of your web site often.
Develop e-campaigns that bring in new visitors.
Companies that don't change their web site sacrifice repeat traffic.
Your web site strategy should include tactics to create regular
visitors. Would you want to read the same newspaper every day?
8. Where are You?
businesses make the mistake of not supplying mapping to their
location or telephone contact information.
A customer will be more likely to return more often once they are comfortable
with navigating your website.
Who are You?
businesses make the mistake of assuming visitors will understand
what they do and are often mistaken. Have you ever visited a
site and found yourself saying "what do they do?" Your site should
clearly make a statement of your services and company.
It's up, it's gone and then it's back again. Disappearing
websites, broken links, dead-ended pages, poor image
and poorly formatted pages fill the 10th position. You
wouldn't turn your business phones off or install greetings
that do allow customers to contact you. Quality, image
and professionalism are of paramount importance in every
facet of your business.