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Search Engine Optimization TestimonialsTestimonials

Retrotech, Inc.
I just wanted to express our sincere graditude to you and your company for all of your efforts in completeing our web site. You and your team including Carol, Rick, Dave, Brett, Jordan and Steve went way above and beyond the call of duty... more

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Top 10 Website Mistakes
What is SEO Web Design
Common Website Mistakes
Even though personal and business websites have been in existence for more than 10 years, we are still seeing small business owners making the same mistakes on their websites. Below is a list of 10 mistakes that will drive people away from your site causing you to lose business (as well as your reputation as a business professional).
SEO Web DesignerWhat not to do...
See our Top Ten List of Web Site Mistakes Below. These are not to be confused with or list of Top SEO (Search Engine Optimization) Mistakes.

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1. Poor Web site Construction
Ok, here's one I don't fully understand. Companies sometimes elect to have inexperienced individuals author their websites. The cost is usually very cheap, but the results are often the same. Your web site is your calling card and may be the first and lasting impression to potential buyers, this is not the place to cut corners.

2. Network URL Web site Hosting
Another area to avoid pinching pennies. Rather than having their own web URL (www.cbsoutsource.com), some businesses elect to have networks host their websites.Big mistake, while you may save 10 or $15.00 a month, potential buyers are not impressed. Would you rather buy or associate with www.companystore.com or www.members.tripod.com/companystore? The same rule applies to e-mail.

3. So Slow I'm Falling Asleep
Website MistakesStudies prove your web site should load in 10 seconds or less at 28,800 K or you will stand the chance of loosing customers. In addition, some companies create sites that are rich with content but force complete page reload with each click, rather than exchanging new content. Surfers may make it through one or two pages... then on to a competitor.

Our List Continues Below...

 
 
10 Web Site Mistakes Continued...
 
4. Picture OverloadPicture Website Mistakes
Pictures, Pictures, animations and more pictures. New web authors often make the mistake of adding large file size or extensive graphic images. This greatly increases the page load time and often creates a confusing and unfocused site path. When it comes to graphic images, opt for a few high quality images representing the content on each page. Amateur designers often create web site with full graphic page load content. In addition to slow speed, web search engines search for text content and will not recognize graphic only websites.
 
5. Boring...
Just the opposite of 4, businesses create pages without graphic content and mega text listings. One picture can speak volumes about your business, you just don't want to saturate the pages.
 
6. Build It, They Will Come
Many businesses think that just having a web site will blow the ceiling off your sales. In fact, some web designers may lead you to believe the same. This couldn't be more wrong. If you fail to follow these important steps, we can almost guarantee you will be disappointed.
Develop a web strategy
List with search engines to help buyers find you
Collect visitors e-mail addresses so you can develop programs to bring them back
Offer content and information that is helpful and informative.
Manage and change the content of your web site often.
Develop e-campaigns that bring in new visitors.
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7. Static Websites
Companies that don't change their web site sacrifice repeat traffic. Your web site strategy should include tactics to create regular visitors. Would you want to read the same newspaper every day?
 
8. Where are You?
Poor NavigationSome businesses make the mistake of not supplying mapping to their location or telephone contact information. A customer will be more likely to return more often once they are comfortable with navigating your website.
 
9. Who are You?
Many businesses make the mistake of assuming visitors will understand what they do and are often mistaken. Have you ever visited a site and found yourself saying "what do they do?" Your site should clearly make a statement of your services and company.
  
10. Professional Image
It's up, it's gone and then it's back again. Disappearing websites, broken links, dead-ended pages, poor image and poorly formatted pages fill the 10th position. You wouldn't turn your business phones off or install greetings that do allow customers to contact you. Quality, image and professionalism are of paramount importance in every facet of your business.

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