Choosing
the Best Search Engine
There are so many search engines, where should I list my site?
You may be under the old impression, in order to get listed in a search engine,
I must pay a submission fee. O.k., here's the first reality check. Most primary
search engines such as Google actually index pages automatically, without you
having
to do
anything. This may take some time however, several weeks to months.You will
also notice that Yahoo offers business listings for $299.00. Some of our clients
have found that they saw some positive movement when paying the Yahoo search
submission fee, but dropped like a rock upon a failed billing attempt. What's
worse, their site never recovered on Yahoo.com until they allowed the site
to be unlisted for a little over one year.
Another client attempted to use the Search Submit program, thinking it would
improve their ranking with Yahoo. They were pulling first and second page search
engine results for most of their 2 an 3 word terms Yahoo declined their submission
as the site's primary mission was as an affiliate account. Now the bad part,
shortly after Yahoo's decline, the site totally disappeared from Yahoo's search
results. In fact, its been almost two years and it is still nowhere to be found
today.
We're not telling you not to use Yahoo Search Submit, in fact, we really
like Yahoo's
Overture
Pay
Per
Click
program. We're merely pointing out the potential downside, should your
site be viewed unfavorably.
Unfortunately, listing alone will not get your
site "placed or ranked high", time and additional SEO optimization
of your site's targeted keywords is required to bring your site up to a higher
rank in the search engines.
In the early days of search engine optimization, developers focused on meta-tags
as the primary way to attract search engine traffic. Meta-tags are HTML tags
that help describe the document they are located within. Although meta tags
sometimes play a role in the recognition of web sites, we now know
that there
are many more factors that go into the process. Now search
engines concentrate
on site content, internal link structure and link popularity as well.