What can you put in a Brochure Ware Site?
Brochure ware sites can include as much or as little information
about your business as you require.
Commonly, brochure ware sites include information such
- Company History
- Description of services and products
- Service or product pricing
- Company FAQ’s
- Service or product portfolio
- Contact information
- Company directory
Small Business Needs
A brochure web site is ideal for a small business needs. A "brochure-ware
site" refers to a business web site that
is simply an HTML version of the company's printed brochure.
Brochure-ware sites are
most applicable for small companies because they may be all that
many small businesses need. The printed brochure content
may need to be modified and adapted to a web design that utilizes
the best features of the Internet.
Many small businesses have
products and service that cannot be readily sold via the Internet.
This type of business is often better off with a basic web site
where they can list products and services to the markets they serve.
For example, they can include product information, up-front
retail locations, or coupons. Also, to add interest and traffic
to their site, they can provide a blog to communicate with visitors
and answer their
To create a successful brochure-ware web site design you must create it
with the customer in mind. As such, a brochure-ware web design
needs to utilize
the best available method of serving potential customers.
If a company wants to use their web site as a vehicle to attract new
they should design the site accordingly. Their website should provide information
most likely to be useful to new customers and a means to easily direct
them toward an offline sales channel if their
One of the best features of a brochure-ware site is providing the information
that works best in brochure format such as the following:
company history,product instructions,
price guides, retail locations, customer testimonials, customer support
and shipping information, easy
Often many small businesses find that their new online customers
come from within 50 miles given that knowledge it is in their best
interest to provide content that is targeted to this local audience.
Important concepts when designing a Brochure-Ware Website...