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Developing a successful internet marketing strategy
is a critical component of a successful e-market
site. In order achieve success, you must develop and implement
a strategic plan which includes all of the following, a great
product,a killer marketing plan and a website designed to sell.
Each step plays an important role in your overall strategy and must be
developed to its fullest potential. If even one step fails, your chances
of success will be minimal.
Developing a great product is your first step. At first blush this
seems like a monumental task but it really isn't. The
best product is one that you develop yourself. Given the current
technology, there is no reason why you can't create
Your personal knowledge is extremely valuable tap into it! Everybody
has a special talent or something they are good.
You can take advantage of your unique abilities to create a product.
Do some research before you develop your product, to determine exactly
what people want/need.
Uniqueness is the key to developing a great product.
Not only should your product be unique and stand above all other
simular products thereby lessening the competition. You can also
optimize your chances for achieving success by developing a product
with high quality that fills a void.
Don't overlook your target market!
Don't forget, the Internet is a global marketplace, so you need to
develop a product that appeals to large geographic market and has
Some examples of the top sellers:
At the end of the day,quality is the most important consideration
when developing a product. Not
does your product need to deliver is
it should go beyond the expectations of the buyer. In order to
meet your conversion goals you need to satisfy your potential customers
Your Web Site.
Once you've developed a great product, your next step will
be to develop a great web site. Your web site must be specifically
designed to sell your product.
Everything within your web site should have a common goal;
getting your visitors to your site and having them take action.
The most powerful marketing tool you have are your words. Using
the right words
can convert visitors
into customers. Conversely using the wrong words will
cause them to click away and never darken your door again.
The purpose of each word is to direct potential customers
to your order page and convert those visitors into sales. The
best way to do that is to write as though you are speaking
to one person. Pigeonhole a specific problem and support that
visitor's need for a solution. Explain
product above all others has the solution to their problem.
Be specific tell them exactly what your product will do for
them. How and why it will
problems. Bottom line is to write persuasively. Fancy graphics
alone just won't cut it!
Your Marketing Strategies. The final process of your plan is your marketing strategy.
In order to achieve success you need to
have both short-term and long-term strategies.
When we're taliking about short-term strategies we
mean those that bring a temporary boost to your website
are very important to your over-all plan, they are only
a temporary traffic source and can not be soley relied
A popular marketing strategy is Pay per click’s (PPC).
PPC's biggest benefit is that it provides you with an
immediate boost of qualified visitors, leads and sales
giving you fast results within just hours or days. A
pay per click advertising program is your best option
if you seek fast results and a good return on investment
while you are waiting for your Search Engine Optimization
(SEO) program to "ramp up."
search engine optimization, (“Organic” or “Natural”)
is accomplished by optimizing web pages by acquiring
that direct traffic to your web site thereby
increasing your web pages “link popularity”. These
are critical for achieving high rankings at the Search
Engines for your chosen search terms.There are two
main reasons natural search engine optimization typically
gives you a much higher return on investment than pay
1. A higher number of searchers click the natural
search engine results rather than the pay per click
ads, as a result you’ll get much more traffic for less
2. Boosting your “Link Popularity” by acquiring or
paying for links that point to your web site is one
of the biggest factors to improving your rankings with
natural search engine optimization. These links provide
lasting results by giving you top rankings and traffic
from the search engines. Also, the links will provide
a significant boost in long-term traffic.
As with all things there is a downside of natural
search engine optimization which is the time involved
in generating links and “tweaking” your web pages and
keywords to get those prized high
rankings. It can take as long as 3 months or more to
start realizing the benefits of your search engine optimization
campaign for the more competitive keywords. With less
competitive keywords, you can realize benefits in a
matter of weeks.
In the final analysis Long
term marketing strategies will bring you a
traffic" over time
and continue to produce results even years down the road.