I just wanted to express our sincere graditude to you and your company for all
of your efforts in completeing our web site. You and your team including Carol,
Rick, Dave, Brett, Jordan and Steve went way above and beyond the call of duty...
Westin Insurance, Inc. Your work is amazing!
We have worked with other SEO firms that promised, but never
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Why should Search Engine Optimization be important
Statistics demonstrate that over 80% of e-commerce transactions are initiated
through search engines such as Yahoo, Google, Lycos, Excite, Ask and others.
Whether you're site is targeted at online retail, business commerce or brochure
ware, your placement in search engines is crucial to your websites success. If
your site isn’t registered with the appropriate engines, your company will not
appear when perspective buyers look for the products or services you offer.
will web surfers find your site?
simply registering my web site will attract lots of hits? Absolutely
not! Many companies wrongfully assume by just building a
website, they'll attract thousands of new visitors and glean new
The old adage, "if we build it, they will come". Most are
disappointed, as they failed to properly design their website with
The Internet is a highly competitive environment and you'll sometimes
be competing with millions of other sites for the same search term.
Without proper SEO, trying to find your site on the web would be
like trying to find a distinctive pebble on the beach. Learn
More about SEO Optimization...
Studies also indicate that...
52% of the time, buyers make their purchases from the top 10 listings
from a Search Engine. Through a combination of keywords, META tags,
JAVA, ALT statements, comment, Splash pages and positioning, we
can greatly improve your search positioning. In addition, Zeus
Design will complete the necessary documentation and register your
site with up to 80 North American or over 800 global (global search
priced separately) search engines. Statistics
Maintaining your search engine position
Once your site is listed with major search engines you must schedule regular maintenance to maintain or upgrade your search engine positions. In fact, it's not uncommon for e-commerce companies to spend 10 - 30 weekly on site position maintenance. Zeus provides do-it-yourself instructions and offers an outsourced site management solutions.
do SEO without first considering the website viewer and their
Believe it or not, many designers and/or companies
forget about the intent and message of the pages when
writing their SEO content. What is the point of optimizing
your pages if the intended audience sees no value in
the page created? I would say its like inviting friends
over to a party and having no music, food or even conversation.
They will often leave quickly and never darken your
door step again.
The objective is to bring more interested people to
your website, to purchase, sign-up, or otherwise
convert into a sale, right? If you are doing so much
the search engines rank your site's pages high, but
the title, description and content are just a list
of keywords, you've killed your click through-rate
and lost potential new business. If you've done so much
SEO, that when the interested visitor comes to your
site, they instantly recognize it as SEO spam, then
they're just going to hit their back button and leave.
Sure, your statistics increase, but your conversion
to new customers fails to meet your expectations.
short, when Search Engine Optimizing your pages,
it is imperative that you bear in mind who you audience
will be and the message you intend to deliver. You’ll
be far better to end up lower on the first page ranking
for your keyword or search phrase, delivering a better
message that creates a higher customer conversion.
another key point, is a nice, well designed site, not keyword
heavy, not search engine optimized
by overusing the bold tag, or header tags, or anything
like that. No spam! SEO does not mean adding un-necessary
tags to your page, or writing more keyword heavy
content. Essentially, it is writing good content,
and the acquisition
of more back links. Relevant content translates
to proper keyword density for the search engines. Remember,
people who develop these search engines know how
to get relevant results from non-SEO content.
For a commercial website the main objective is to sell the
product or service. In order to achieve your objective your
web site must be an effective advertising tool for your service
or product. To that end you need to rank as high as possible
in the search results.
viewer usability the objective of your site.
When doing search engine optimization you need to keep
the user in mind. First you design so that your site is
user friendly, after that the search-bot. After all the
objective of the site is to sell a service or products
and if the user finds the site difficult to navigate they
will quickly hit the back button. After all without users
you can’t sell products, but without the search-bot
there other ways of getting traffic.
Guidelines for designing a user friendly site:
user input. When proofreading read your content aloud
to see if sounds too keyword heavy. You may be thinking
too much about the search engines, try adding some pronouns.
Be careful not to abuse the title=““attribute on all your tags
this can result in the title being
shown in the tooltip on mouse-hover. Some SEO moves,
such as clean URL’s make the site nicer and easier on the user.
Developing a search engine friendly web design entails building
specific website elements (graphics, layout, coding, linking
between pages, structure, written material, photography) in
such a way that search engines want to see. This combination,
along with highly valuable content, delivers
the types of page content both site users and search engines
desire. Proper Search Engine Optimization (SEO) and Search
Engine Friendly designs deliver increased rankings for targeted
keywords (search terms) and delivers the targeted results
your website deliver the results you want?
you have a website that has fallen into the trap of the "Top
10 Website Mistakes" category or a fashionable design
with little organic traffic? Zeus Design can help you
develop an e-commerce strategy that delivers the results
you want from your e-business position. Whether you’re
just beginning, enhancing your existing website or ready
to launch E-business or E-commerce strategies, we have
the right solutions for you.
Experience the difference...that professional design, functionality and proper
website optimization will make! What good is a great website if no one can
find it? Because the majority of website designs are not search engine friendly,
they get short-changed by the search engines. Low search engine rankings translate
into fewer visitors to your website… which leads to fewer sales. At Zeus Design,
we work with our clients to assist them in getting the most out of their website
positions. After all, there is no point in having a website if it is not generating
sales or the desired intent of the company.
At Zeus Design, we can build your
website from scratch in a fully optimized format, or we can modify an existing
site to meet the current standards of optimization.
Our professional search engine optimization packages include:
Appropriate and attractive design elements, specialized
keyword choices, strategic linking, structure optimization,
meta-tag optimization & alt tag optimization, and
content optimization through professional web content
copy editing, copywriting.